Farm size and smallholders’ use of intercropping in Northwest China

Intercropping, i.e. the cultivation of crop species mixtures, can potentially reduce pressure on land resources by generating higher yields through exploitation of complementarities between crop species. Although intercropping is practiced on a non-negligible proportion of China’s arable land, little is known about the factors that influence farmers’ decisions to use intercropping. In this study we develop a theoretical framework that distinguishes exogenous factors from endogenous factors in farmers’ activity choices in general and the use of intercropping in particular. We apply this framework in an empirical analysis of socio-economic factors affecting the use of traditional and novel relay intercropping systems, with a special focus on the impact of farm size, using primary data collected among 299 farmers in Gaotai County, northwest China. We find that large farms do no not plant more land with the traditional wheat/maize intercrop as compared to small farms, while land planted with the two novel intercrops is significantly larger on large farms. Availability of machinery has no negative effect on the area under intercropping, and has a significant positive effect on the use of one novel intercrop type. Our results confirm that risk considerations do not play a role in relay intercropping use decisions of Chinese farmers. We conclude that positive yield and natural resource effects of intercropping can still be realized if the ongoing farm scale enlargement policy is combined with a policy promoting novel intercropping types, particularly those types that can make use of already available machinery.     

Making an exciting brand big: Brand personality,logo size and brand evaluation

This research examines how brand personality (excitement) and logo size used in product design (big versus small) interacts in affecting consumer brand evaluation. We first demonstrate that combining a big logo and a high-excitement brand (versus a small logo combined with a high-excitement brand) leads to high processing fluency, further resulting in more favourable brand evaluation (Study 1). We then determine the consumption situation as a moderator of such an interaction effect: the influence of the big logo and high-excitement-brand combination on brand evaluation is significantly weakened in a private consumption situation (a T-shirt worn at home) compared to a public consumption situation (a T-shirt worn outside, Study 2a), and becomes insignificant for a private product category (slippers, Study 2b).     

Farm and farmer characteristics and off‐farm work: evidence from Algeria

Off‐farm work is a widespread, two‐edged, phenomenon that can help both the survival and the demise of small‐ and medium‐sized agricultural exploitations. Given the prevalence of poverty in rural areas, nonfarm income has been credited with helping farmers to survive. But the observed shrinking of rural areas has also raised the question of whether off‐farm work is pulling farmers permanently away from farming. This paper explores the impact of farmer characteristics on the decision to work off‐farm in developing countries where this phenomenon has been largely neglected. A review of theory and prior empirical work suggests four main hypotheses which we test empirically. The results suggest that while some farmer characteristics appear to be universal, others appear to be country‐ or culture‐specific.     

How forestland size affects household profits from timber harvests: A case-study in China’s Southern collective forest area

To improve the economies of scale in forest management and reduce the fragmentation of forestland, the Chinese central government has implemented a collective forest tenure supplementary reform since 2008. This has included a series of policies for motivating transfer of forestlands use rights among households in the country’s Southern Collective Forest Area (SCFA). However, to date there is little evidence that large-scale forest owners can earn more profits from timber harvests than small-scale forest owners in the SCFA. Using data collected from household surveys in the three of the SCFA’s provinces in 2016, this paper examines the return to scale of forestland ownership for timber harvests in this region, and how the scale of forestland ownership affects households’ profits from timber harvests. The results show a constant return to scale in timber harvests in the case provinces in China’s SCFA, that forestland area makes the most important contribution to the output of timber harvests, and that fragmentation of forestland results in lower profits from timber harvests. It appears that a moderate scale of forestland ownership should be identified for increasing the profits from timber harvests. With the rapid urbanization throughout China, an increase in off-farm employment among rural household members has a negative impact on timber harvests in the region. We argue that policymakers should realize the importance of encouraging the forestland transfers and improve the concentration of forestlands in the next stage of forest tenure rights reform in China’s SCFA.     

非农就业对种植决策的影响*——基于土地地势的研究视角

［目的］农村劳动力非农转移影响农户农业生产方式变迁，土地质量差异造成的生产差异会随着农村劳动力非农转移造成的人力投入减少而更加显现。针对农户的市场经济行为，文章从理论及实证角度探讨农户农业劳动投入减少时农户生产决策的变化，并根据实证结果进一步探讨我国农业种植结构的变化趋势，为相关政策的制定提供决策参考。［方法］该文运用多元回归模型，从土地资源异质性的视角分析了劳动力非农就业后在不同地势耕地的农业生产决策变化。［结果］劳动力非农就业明显影响了农户种植决策，在质量较高的平地上，农户的生产决策是种植机械化生产使用高的粮食作物来减少劳动力投入下降，在质量较差的山坡地上，农户的生产决策是降低对山坡地的使用强度来解决劳动力投入不足问题，具体表现方式是降低粮食种植面积以及抛荒方式来分配家庭农业劳动投入。［结论］不同地势耕地利用强度将会出现不同变化，平原以及交通便利地区，可以通过机械来替代人力投入，交通较为不发达的山区丘陵地区，需要通过加大农业基础设施建设等来解决山区丘陵地区的抛荒问题。政策支持方面，鼓励中低产田提高产品产量与提升降本技术，保障与维护国家粮食安全。     

耕地流转与规模经营改善了农业环境吗？ ——基于耕地利用行为对农业环境效率的影响检验

研究目的:基于2007—2016年26省农业生产数据,测算"面源污染"和"碳排放"两类非期望产出下的农业环境效率,构建"耕地流转—利用规模—利用方式与利用强度—农业环境效率"的传导路径并进行计量检验。研究方法:超效率SBM模型,中介效应模型。研究结果:(1)耕地流转并未显著提高农业环境效率,但耕地利用规模对农业环境效率的影响呈倒U型;(2)耕地流转有助于扩大耕地利用规模,进而在样本中对农业环境效率呈现负向影响。与此同时,耕地流转对农业环境效率也存在正向的直接效应,正负效应基本抵消;(3)耕地利用规模主要通过改变化肥和机械投入强度进而负向影响农业环境效率。研究结论:农业环境效率受耕地流转、利用规模、利用方式和强度等多重因素影响,呈现明显的传导路径,因此,为了提高农业环境效率,在积极推行土地流转和规模化经营政策时,要注意结合地区农业生产力和地理环境,避免盲目扩大经营规模,同时鼓励规模经营主体引进农业绿色环保技术,注重农业生产资料的合理利用。     

For green or not for green? The effect of cooperation goals and type on environmental performance

Although many scholars have demonstrated that companies engaged in collaborations achieve better environmental performance than other companies, existing studies have not analyzed in depth whether this effect changes considering the characteristics of cooperation. Our paper aims to explore whether collaboration with other companies always has a positive effect on environmental performance or whether it depends on cooperation goals, collaboration type, or company size. Empirical analysis based on a sample of 773 European companies demonstrated that an external source of knowledge is an important way to foster firms' environmental proactivity, especially when environmental goals are shared at the basis of collaboration. Second, we verified that companies involved in JVs with environmental goals achieve greater environmental performance than companies that use M&As to acquire external knowledge. Finally, we demonstrated that it is more important for small companies to be involved in environmental collaboration than larger ones.     

Effects of cohort size on college premium: Evidence from China's higher education expansion

In this paper, we document the lesser-known heterogeneous trends of college/non-college earnings premium across age groups from 1995 to 2013 in China. Specifically, the college premium in 2013 for the younger group (age 25–34) was about 30 percentage points, similar to the level in 1995, while the college premium in 2013 for the older group (age 45–54) increased to 50 percentage points, nearly double that of 1995. To attribute these divergent trends of the college premium to the changes in the relative size of college workers, we use the model by Card and Lemieux (2001), which incorporates imperfect substitution between similarly educated workers in different age cohorts. Due to the distinctions of these trends in China, our identification is free of the overestimation issue that the existing studies suffer. Our results are similar to those in the U.S., U.K., Canada, and Japan. Holding the age cohort and survey year constant, a one unit increase in log relative size of college workers is associated with about 10 percentage points decrease in college/non-college premium and about 18 percentage points decrease in college/high school premium. We further find that the negative effect is much more substantial among the new entrants (age 25–29) than experienced workers (age 30–54). By this pattern, we demonstrate that the new labor market entrants are more sensitive to their own cohort size and argue that the confounding ability composition effect should not be a serious issue.     

Listen to their heart: Why does active listening enhance customer satisfaction after a service failure?

A service employee’s active listening plays a crucial role in restoring a damaged customer relationship. However, previous studies reveal little about how listening to customer complaints operates in recovering a service failure. The purpose of this research is to explore when and why the employee’s active listening has a positive influence on customer response. We define active listening as (1) listening to customers’ concerns before apologizing and (2) verbally acknowledging them. Using scenario-based experiments, we demonstrate that active listening improves customer satisfaction, which in turn increases tip size (Study 1). Moreover, we find that active listening fosters customers’ perceptions of preferential treatment, which lead to greater customer satisfaction (Study 2). Yet, such positive effects of active listening diminish when customers are unexpectedly offered a complimentary service such as a room upgrade. The implications for academic researchers and marketing managers are discussed.     

Deal characteristics and M&A performance: How do hospitality firms fare?

The global hospitality industry has experienced significant consolidation in the past several decades. While evidence in the general business literature suggests that the target firm shareholders gain instead of the acquiring firm shareholders, some studies in the hospitality industry have suggested that mergers and acquisitions (M&As) are also beneficial to acquiring firms. Using a comparative study design and a comprehensive sample over 41 years, we empirically examine whether M&As create more value in the hospitality industry than in other industries and whether certain deal characteristics may explain the potential performance differential. Overall, we find that M&As in the hospitality industry outperform M&As in non-hospitality sectors. When examining deal attributes, we find that relative size of target, cash method of payment, and an unlisted target are characteristics positively related to merger performance and help explain some of the performance differential. We contribute theoretically and empirically to the literature by demonstrating that industry and deal effects play an important role in M&A performance.